A NEW LOOK FOR LYFT: MORE THAN JUST PINK
Because life isn't just black and white and pink. And because Lyft was growing up, it was time for a brand refresh. We shed the fuzzy, pink mustache, and introduced a fun, dynamic color palette that's a direct reflection of the people, places, and communities Lyft brings together every single day. As part of the fun, we made our debut with an energizing brand video — where the copy, of course, had to match the upbeat, colorful, fun feel of our new look — watch above.